Marketing & Events Co-ordinator - Hamilton: Our Town

Reporting to: BID General Manager & Board of Directors

Hours: 18-24 hours per week over 3 – 5 days (flexible working to suit individual)

Salary: Up to £9.50ph depending on experience & skills

Contract: Initial 18 months to Dec 2017, with potential for extension based on the BID term

To provide day to day and strategic marketing support that will promote the area represented, and the activities undertaken by Hamilton BID. The Marketing & Events Co-ordinator will be responsible for a marketing and events budget, creating marketing and advertising campaigns to drive footfall and awareness, and deliver events in line with the business plan and objectives of the company, in association with town centre agencies, service providers and the local authority. In addition they will be responsible for managing the PR & advertising strategy  of the organisation and managing the accounts of relevant service providers.

Brand & Marketing

  • Manage the relationship with creative, design & marketing agencies and source the relevant agencies as required, to provide services within the required timescales and budgets
  • Oversee the design and production of all promotional and advertising material
  • Oversee and develop the BID public/external branding/message to promote Hamilton
  • Create, and implement, bespoke PR & Marketing campaigns for each event and project undertaken by Hamilton BID within agreed budgets and on time
  • Oversee the production of all customer facing BID communications to ensure they are in line with the corporate message and brand strategy
  • Develop advertising strategies and liaise with advertising agencies to source, book and pay for all advertising undertaken to support the BID Business Plan and events delivery
  • Analyse customer patterns and types to ensure that the BID focuses its resources on the right areas to grow and maintain users in the town centre
  • Develop a “friends of Hamilton” or Customer Loyalty scheme and maintain and monitor the use of the scheme encouraging engagement fron BID Levy Payers

Press

  • Develop working relationships at an operational and strategic level with press, media, agencies & partners  as well as BID Levy Payers to promote the BID area positively
  • Create and deliver press releases, media relations content and public relations initiatives engaging and coordinating external agencies as required and within budget to deliver effective ROI
  • Plan a calendar of news stories and source content (copy & images) as required to promote the BID area events or levy payer activities and ensure that press coverage is obtained where possible

Digital, Communications & Social Media

  • Manage the content of the BID Online presence by updating, maintaining and promoting the BID website, social media and apps
  • Create a comprehensive social media strategy on a rolling 3-6 month basis for approval to grow and promote the social media platforms operated by the BID, identifying key messages and scheduling them so that they tie in with the overall strategy of the BID
  • Encourage BID Levy payers to provide content for website and social media platforms
  • Grow an email database of BID area users to enable the BID to plan and deliver direct email campaigns as required to both internal and external stakeholders
  • Develop and maintain a blog for the town centre, source content and ensure regular updates and posts, or alternatively develop a user led blog with many contributors from the customer base and levy payers

Event & Project Delivery

  • Create, source, manage and deliver regular events of varying scale within the BID area that will help increase footfall and raise the profile of the BID Company & Bid Area, in line with the business plan
  • Provide an event calendar on a rolling 9-12 month basis for sign off by the BID Board
  • Create, source, negotiate, manage and deliver BID contracts and agreements with service providers for all events delivering the best ROI and outcome for the BID
  • Proactively seek and secure funding and commercial partnership opportunities for the BID events programme
  • Track competitor activity and local events within the direct catchment area of Hamilton BID and review their success
  • On-site event management as required in conjunction with the BID Operations Manager

Other Tasks

  • Act as point of contact for BID Levy payers for day to enquiries, as well as regularly promote the engagement with the BID activities
  • Comply with H&S Policies, organisational statements and procedures, report any incidents/hazards within the BID area and take a pro-active approach to safety and security prevention within the BID area to protect both yourself and others
  • To carry out any other reasonable activities as required by the BID Operations Manager and BID Board

Experience Required

  • Experience in a dedicated marketing or events management role (Essential)
  • Experience managing a budgeting and return on investment (Essential)
  • A track record of developing their own ideas, implementing projects and tracking results (Essential)
  • An interest in supporting & promoting the local community  and knowledge of Hamilton Town Centre (Essential)
  • Experience developing and growing social media accounts as well as website traffic (Essential)
  • Good knowledge of Microsoft word, excel & powerpoint as well as relevant web development tools (Essential)
  • Ability to act independently with minimal supervision, good organisations skills and to submit regular reports on their progress (Essential)

Source: S1 Jobs

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