June 14, 2017 at 9am - 4pm

The Walking, Cycling, Connecting Communities team is pleased to announce the 9th National Active Travel Conference.

The aim of this year’s WCCC National Active Travel Conference is to inspire delegates to better understand and engage in the culture and language employed by those who are not direct advocates of active travel. We want to move away from preaching to the converted and towards listening to the unconverted. The vision is to understand how we can walk in their shoes and talk in their language to help us overcome barriers and better promote active travel throughout Scotland.

Walking, Cycling, Connecting Communities is a group of organisations working for a Scotland which supports walking and cycling as the natural choice for short journeys.

Read more and book: http://walkcycleconnect.org/

 

DATE AND TIME

Wed 14 June 2017

09:00 – 16:00 BST

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LOCATION

The Studio Glasgow

67 Hope Street

Glasgow

G2 6AE

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AGENDA*

09:00 – 10:00 Registration, refreshments and exhibition

 

10:00 – 10:10 Chair’s opening remarks

Dougie Vipond, Broadcaster

SESSION 1

10:10 – 10:40 Communicating the Scottish Government’s Active Travel

vision

Humza Yousaf MSP, Minister for Transport and the Islands,
The Scottish Government

Includes questions & discussion

10:40 – 11:00 Keynote Speaker:

Delivering Active Travel Without the Hot Air

Dr Steve Melia, Senior Lecturer: Planning & Transport, University of the West of England

11:00 – 11:20 Making active travel matter more in Edinburgh

Lesley Hinds, Former Councillor, Lord Provost and Transport Leader, The City of Edinburgh Council

11:20 – 11:30 Questions and discussion

to Steve Melia and Lesley Hinds

11:30 – 12:00 Refreshment break and exhibition

SESSION 2

12:00 – 13:00 Panel discussion and questions from the floor:

Listening to Alternative Perspectives on active travel

  • Neil Greig, Director of Policy and Research, IAM RoadSmart
  • Chris Little, Regional Policy Advisor, Road Haulage Association Ltd
  • Panelist TBC – High Streets/Business Improvement Districts
  • Panelist TBC  – Housing
  • Panelist TBC – Education and/or Health Professionals

 

13:00 – 14:00 Lunch and exhibition

 

SESSION 3

14:00 – 14:40 Masterclass sessions:  Reaching out to new audiences for

active travel

Choose only ONE from the sessions below:

Masterclass A – Using the Place Standard Tool for better community engagement
Diarmaid Lawlor, Director of Place, Architecture & Design Scotland
Johnny Cadell, Design Advisor, Design Forum, Architecture & Design Scotland

Masterclass B – Delivering effective social marketing strategies
Tim Steiner, Marketing and Communications Director, SYSTRA Ltd

Masterclass C – Identifying and communicating with different stakeholders 
Speaker TBC

 

14:40 -14:45 Transition back to the auditorium

 

14:45 – 15:00 Masterclass feedback

 

15:00 – 15:20 Making active travel a priority for local government

Paul Lawrence, Executive Director – Place, The City of Edinburgh Council

15:20 – 15:30 Evaluation and final remarks by the Chair

 

15:45 Close of Conference

WHEN
June 14, 2017 at 9am - 4pm
WHERE
The Studio Glasgow
Sponsored By …Connecting Scotland's Towns