February 07, 2018 at 1:30pm - 4pm

Learn how to maximise the opportunities from tourism in your town at this interactive workshop with VisitScotland and Scotland’s Towns Partnership. The event is free for STP members – join today!

Hear from VisitScotland experts in marketing, events and inclusive tourism, and receive information about support and funding available from the national tourism agency. You will also hear case studies from the VisitScotland Growth Fund and discuss opportunities to attract the local community and visitors from outwith the region to your town centres and its businesses.

The event will take place at Architecture + Design Scotland, Bakehouse Close, Edinburgh from 1.45pm on 7th February 2018. Please see below for information about speaker presentations and how to RSVP.

 

Free to STP Members | £50 + VAT to Non-Members 

Please note, due to popular demand, this event is now full. Please contact Ewan Robertson if you wish to be added to the waiting list.

 

Speakers:

Annique Armstrong, Regional Director, VisitScotland and STP Board Member

Susan Robertson – Senior Growth Fund Manager, VisitScotland

Torquil Macleod - Development Manager, VisitScotland

Marina Di Duca – External Communications Manager, VisitScotland

 

Presentations:

Marketing & Growth

Susan Robertson – Senior Growth Fund Manager

VisitScotland Growth Fund: Make your marketing budget go further

Do you have a marketing plan or an idea for a marketing campaign to attract more visitors into your town?  VisitScotland’s Growth Fund supports collaborative tourism marketing projects which focus on growth in the tourism sector and ensure that visitors experience the true Spirit of Scotland. It helps groups to build their digital capability, market and measure outputs and success more effectively.  

Events

Torquil Macleod - Development Manager

Events are a major contributor to the Scottish economy locally and internationally.  Do you have an event which you would like to grow or an idea for a future event?  Find out what resources and advice are available to help with securing, staging and benefiting from events.  Maximise the opportunities of Scotland’s Themed Years  - 2018 Year of Young People, 2020 Year of Scotland’s Coasts and Waters and 2022 Year of Scotland’s Stories

Inclusive Tourism

Marina Di Duca – External Communications Manager

Find out more about inclusive or accessible tourism.  Businesses who cater for this market are experiencing higher occupancy rates and benefit from a loyal customer base who keep returning and recommending them to friends and family.  It’s not just disabled visitors who benefit; it’s families, older people, almost all your visitors in one way or another.   Find out how to better promote and provide both quality customer service and access for the inclusive tourism market.  Often small changes at little or no cost can have the biggest impact.

WHEN
February 07, 2018 at 1:30pm - 4pm
WHERE
Architecture + Design Scotland
CONTACT
Alison Jones ·
STP is supported by …Connecting Scotland's Towns
Sponsored By …Connecting Scotland's Towns