Springboard's Monthly Footfall Benchmark Update has found the first December rise in High Street Footfall for five years.
Footfall in December was 0.2 per cent down on a year ago, a fourth consecutive month of decline but a far shallower fall than the 2.2 per cent drop in December 2015. This month’s figure is above the 3-month average of -0.5%.
Diane Wehrle, Marketing & Insights Director at Springboard, said:
“The final result of a drop in footfall of just -0.2% in December compared with -2.2% in December 2015 was more positive than the results for key trading days over Christmas led us to believe it would be.
Helen Dickinson, British Retail Consortium Chief Executive, said:
"Overall, December saw a continuation of the downward trend in footfall, with shopper numbers falling 0.2 per cent over the previous year. It was a more positive story for the high street, which saw a modest bounce-back with positive growth for the first time in December since 2011…”