Caroline Warburton, Board Member
I am the Regional Leadership Director for the East region at VisitScotland, covering from Fife up to the Moray Coast. My role is to ensure that VisitScotland’s activities contribute to strengthening the region’s visitor economy. This involves working closely with key regional stakeholders, such as local authorities and destination organisations, to ensure alignment of strategic priorities, identify opportunities, support the sector in the region and champion the region internally in VisitScotland.
Scotland’s towns are an essential part of Scottish tourism. They provide focal points for visitors, be it with visitor attractions, activities, places to stay or places to eat, or simply to see how we live. Vibrant towns make vibrant and successful tourism destinations. Visitors come to Scotland to experience our places, our culture and to meet our people. Towns are essential to that.