Largs BID have splashed out on social media with Facebook short films showing the continuing adventures of young couple Natalie and Fraser in the town.
The short 'Explore Largs' films have so far shown Fraser and Natalie kayaking, enjoying a journey in a classic car, and visiting local shops and businesses.
In the week leading up to the Classic Car festival, the couple were shown being taking for a trip in Largs in a 1947 Rolls Royce.
BID manager John Hamilton said: “The social media filming is funded from part of the £31,000 grant Largs BID attained from Visit Scotland to help promote the town.
“The people taking part in the first films are an actual couple who were known to the production company.
“What happens next? If you want to know, watch out for the next episode!”
Television commercials promoting Largs Live, food festival and the recent car festival have also been available to view on Facebook, and have helped promote the town.
A total of 5800 people including children came to the recent Classic Car show.
During the past year, the organisation has increased its marketing presence with a new TV advertising campaign, and around £30,000 was invested by the BID in the music and food festivals last year.
Around 8000 visitors came to sample the food festival, with 10,000 taking in Largs Live over the three day event.
John Hamilton added: "Television advertising has put Largs back on the peoples' radar. Our high profile festivals then provide an additional reason to choose Largs. I think they are game changers in driving up the number of visitors. We will continue to invest in them, along with marketing activity."
Ian Davidson Porter, Director, Business Improvement Districts Scotland, said: "A BID gives local people a structure and a recognised model to work with, a model not just recognised by other bodies and the Scottish Government, but one that is recognised around the world.
"BIDs are a partnership between the private, public and third sectors and with their local community; it's that strength of partnership at a local level that allows improvements to be made that will bring a return on investment and reduced cost to local businesses, feed in to community development and deliver on the wider ambitions of the local residential community."
Ian pointed out that BIDs in Scotland have evolved and get involved in improved access to towns, safety, cleanliness, and lobbying.
He said: "What they don't do is substitute or replicate statutory services. There are no restrictions on what a BID can deliver or the ambitions of local partnership. So far there have been 12 renewal ballots in Scotland all have been successful."
The Largs BID was voted through in 2012, which requires a levy to be paid by all local shops and businesses, which is a percentage of the businesses’ rateable value. A re-ballot of local businesses is set to take place next year for an additional five years. Festivals in town last year generated an extra £637,000 last year according to independent research.
Source: Largs and Millport News