This case study provides ideas of how to celebrate a town's distinctiveness, and emphasises the importance of coming up with fresh ideas to continue to attract people into the centre.

It explores how Elgin developed a Wedding Street to encourage people to use local retailers for their special day, and how the Council and local Business Improvement District evolved this marketing idea and capitalised on 2015 Year of Food and Drink to create a Food and Drink Trial within the Town Centre, and how  this was supported by the Planning Service.

View the Elgin - Food and Drink Trail case Study here

Sponsored By Supporting Scotland's Towns