“Never bet more than you can afford to lose”

Launching new responsible gambling mandatory alerts for gaming machine players

All this week, betting shops across Scotland will be participating in ‘Gamble Aware Week”, which will include the launch of new mandatory alerts on the amount of money someone has spent or time they have played on an electronic gaming machine.

Throughout the week, betting shop windows across the country will be taken over with Gamble Aware Week posters, highlighting the message “Never bet more than you can afford to lose” with clear advice to all punters:

  • Set a limit and stick to it
  • Take regular breaks
  • Speak to a member of staff if you need advice.

The posters and in-shop leaflets also include details of the Gamble Aware website for those concerned about their gambling and seeking help.

New mandatory alerts for gaming machine players on what they are spending and the time they are playing for will be introduced.

From this week, alerts will appear on screen after someone has spent £150 or played for 20 minutes.

This compares to the £250 and 30 minute alerts previously in place.

Malcolm George, Chief Executive of the Association of British Bookmakers said:

“We are really pleased to launch this year’s Gamble Aware Week, which emphasises the importance the bookmaking industry places on encouraging our customers to bet safely and responsibly.

“Betting shops offer the safest place to gamble. We want all our customers to enjoy their leisure time in our shops and our clear advice will help them do that.

“All of our 5000 staff working in Scotland are committed to putting responsible gambling at the heart of all we do, and Gamble Aware Week is a key element of that commitment.

“The introduction of the new mandatory alerts on gaming machines are an important part of our wider responsible gambling agenda and will help customers to monitor and balance their leisure experience.

“The new alerts are on top of the existing options for all players to set their own limits on spend and time on gaming machines and taken together are a major step forward in our commitment to responsible gambling.”

Corri Wilson, MP for Ayr, Carrick & Cumnock, has tabled an Early Day Motion in the House of Commons backing the campaign.

Ms Wilson said: “I am pleased to be able to support initiatives like Gamble Aware Week. Betting shops make an important contribution to jobs and the economy, both locally and UK-wide, but the industry also has a responsibility to ensure that their customers gamble responsibly and proper protections are in place for those who find this a challenge.

“When gambling becomes a problem for individuals, it can have a hugely destructive impact on their lives, and the lives of their loved ones. It is encouraging to see the range of measures being undertaken by the betting industry to raise awareness of responsible gambling among their customers and to prevent, identify and treat problem gamblers.”

Throughout Gamble Aware Week, experienced staff from counselling service RCA Trust will be on hand to provide support for anyone concerned about their gambling. Confidential drop in sessions will be held at the following locations:


Renfield Training and Conference Centre, 260 Bath Street, Glasgow, G2 4JP

Tuesday 19 – Friday 22 July, from 12.00 – 3.00pm


RCA Trust, 8 Incle Street, Paisley, PA1 1HP

Tuesday 19 – Friday 22 July, from 12.00 – 3.00pm

Customers can also call the GamCare helpline for confidential advice and support on 0808 8020 133.


For further information, please contact Donald Morrison on 07915 853129 or email [email protected]

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