The Walking, Cycling, Connecting Communities team is pleased to announce the 9th National Active Travel Conference.
The aim of this year’s WCCC National Active Travel Conference is to inspire delegates to better understand and engage in the culture and language employed by those who are not direct advocates of active travel. We want to move away from preaching to the converted and towards listening to the unconverted. The vision is to understand how we can walk in their shoes and talk in their language to help us overcome barriers and better promote active travel throughout Scotland.
Walking, Cycling, Connecting Communities is a group of organisations working for a Scotland which supports walking and cycling as the natural choice for short journeys.
Read more and book: http://walkcycleconnect.org/
DATE AND TIME
Wed 14 June 2017
09:00 – 16:00 BST
LOCATION
The Studio Glasgow
67 Hope Street
Glasgow
G2 6AE
AGENDA*
09:00 – 10:00 Registration, refreshments and exhibition
10:00 – 10:10 Chair’s opening remarks
Dougie Vipond, Broadcaster
SESSION 1
10:10 – 10:40 Communicating the Scottish Government’s Active Travel
vision
Humza Yousaf MSP, Minister for Transport and the Islands,
The Scottish Government
Includes questions & discussion
10:40 – 11:00 Keynote Speaker:
Delivering Active Travel Without the Hot Air
Dr Steve Melia, Senior Lecturer: Planning & Transport, University of the West of England
11:00 – 11:20 Making active travel matter more in Edinburgh
Lesley Hinds, Former Councillor, Lord Provost and Transport Leader, The City of Edinburgh Council
11:20 – 11:30 Questions and discussion
to Steve Melia and Lesley Hinds
11:30 – 12:00 Refreshment break and exhibition
SESSION 2
12:00 – 13:00 Panel discussion and questions from the floor:
Listening to Alternative Perspectives on active travel
- Neil Greig, Director of Policy and Research, IAM RoadSmart
- Chris Little, Regional Policy Advisor, Road Haulage Association Ltd
- Panelist TBC – High Streets/Business Improvement Districts
- Panelist TBC – Housing
- Panelist TBC – Education and/or Health Professionals
13:00 – 14:00 Lunch and exhibition
SESSION 3
14:00 – 14:40 Masterclass sessions: Reaching out to new audiences for
active travel
Choose only ONE from the sessions below:
Masterclass A – Using the Place Standard Tool for better community engagement
Diarmaid Lawlor, Director of Place, Architecture & Design Scotland
Johnny Cadell, Design Advisor, Design Forum, Architecture & Design Scotland
Masterclass B – Delivering effective social marketing strategies
Tim Steiner, Marketing and Communications Director, SYSTRA Ltd
Masterclass C – Identifying and communicating with different stakeholders
Speaker TBC
14:40 -14:45 Transition back to the auditorium
14:45 – 15:00 Masterclass feedback
15:00 – 15:20 Making active travel a priority for local government
Paul Lawrence, Executive Director – Place, The City of Edinburgh Council
15:20 – 15:30 Evaluation and final remarks by the Chair
15:45 Close of Conference
Supporting Scotland's Towns
Supporting Scotland's Towns