Looking for some practical advice and inspiration for your PR and Communications strategy?
An exciting new event from STP that will leave you feeling inspired to find your towns' USP, grab the headlines and make a cutting edge film.
1400 Networking and Coffee
1415 Welcome
Finding your USP and using it! Phil Prentice, STP
1445 Grab the Headlines
Victoria Masterson, The Herald
1515 Towns on Film
Jamie Smith, Enterprise Screen & John Hamilton, Largs Matters BID
1555 Case Study
Roddy Smith, Chief Executive, Essential Edinburgh
1610 Close
The Herald - Scotland's Towns Media Series
The Herald are great supporters of our towns. STP and the Sunday Herald have partnered up again this year to raise the profile of Scotland's towns through a series of pullouts in the Sunday Herald paper. Check out the 2015 series here. Meet Victoria on 23 March and get some top tips for spreading your towns news far and wide.
Enterprise Screen
Enterprise Screen helped STP to develop the celebratory film 'A Year in the life of Scotland's Towns' and worked closely with Largs Matters to deliver an effective advertising campaign using film. We are excited to welcome their expertise in advertising through film.
Enterprise Screen create high-impact video that will really help to establish and promote your brand: delivering your message. Using proven project management experience, broadcast industry production methods and our skilled, core staff to deliver professional and dynamic videos that focus on your ideas and your objectives
Largs Matters
Largs Matters delivered an extremely effective film advertising campaign to promote their town and a number of events.
Largs Matters' principal aim.... Is to create a more vibrant, viable and sustainable town centre for Largs. Largs Matters is using the Business Improvement District (BID) model to improve an area of Largs covered by the business community.
Essential Edinburgh
Essential Edinburgh do a lot to promote the city to ensure that Edinburgh city centre excels as a place to work, a place to do business, a place to shop and a place to visit. They do this through a very focussed marketing strategy and we think that they excel at reaching and connecting with their local audience.
This event is free for STP Members, who can RSVP below.
Tickets for non-members are £60, and can be purchased here.
Supporting Scotland's Towns
Supporting Scotland's Towns