The Scottish Tourism Emergency Response Group (STERG) has published the first phases of a National Action Plan supporting the recovery of Scotland's tourism and events industry. This is based around 'respond', 'reset', 'restart' and 'recovery'. 

VisitScotland - Scottish tourism is facing up to its biggest challenge ever with Coronavirus impacting the entire industry.   It is expected that the recovery will take some time and many businesses will require significant support to restart their operations.

The recovery of this crucial £11 billion industry requires a multi-agency approach, working with the tourism industry to help those affected today, tomorrow and in the future.     

The Scottish Tourism Emergency Response Group (STERG) is working hard to help tourism businesses to recover from this unprecedented situation, working collaboratively to make the best use of budgets and their own employee’s time.   They have one goal – to help the tourism industry return to being the economic and social powerhouse it once was.

The group, which consists of the Scottish Tourism Alliance (STA); VisitScotland (VS); COSLA; the three Enterprise Agencies - Scottish Enterprise (SE), South of Scotland Enterprise (SoSE), Highlands and Islands Enterprise (HIE); Skills Development Scotland (SDS) and the Scottish Government (SG), has been working on a single, joined-up, phased plan to not just combat the current issues but also look at how the industry could effectively recover once the lockdown is eased.   This has been a real team effort, giving the agencies an opportunity to refocus plans and redirect budget, as well as working alongside the tourism industry to work through daily issues.

To respond most effectively a STERG National action Plan is in development. Scotland Outlook 2030, the new national tourism strategy is also being reviewed and further developed in the light of the pandemic to ensure the assumptions and commitments in the initial document are still valid. Steps will be taken to ensure the appropriate alignment and integration of the two strategic documents in the future.

STERG’s immediate priorities are to support businesses by providing information and reassurance; safeguarding employment; and helping them access financial assistance to maintain cash flow and secure a viable future. 

View National Action Plan here.

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