As the country gradually phases out of lockdown, attracting both residents and visitors into town centres and high streets, and making them feel confident to do so, will be key to local economic recovery.
STP’s next learning event will focus on sharing expertise, tips and examples of effective communications and marketing strategies to promote your place and encourage the public to ‘love local’. A free event to all, you will hear from experts in campaign planning, media and from specific towns who are currently creating effective place campaigns.
Join us on Zoom on 23rd June from 10.00 – 11.30am for an opportunity to learn, be inspired and share your questions.
Please RSVP your place below.
10:00 Welcome & Introduction
Phil Prentice, Chief Officer, Scotland’s Towns Partnership (Event Chair)
Part 1: Effective Communications and Marketing Strategies. An Overview
10:05 Gareth Brown, Associate, Message Matters
Gareth has a strong track record in the areas of public policy analysis, strategic communications and stakeholder engagement in Scotland (including for the UK Government), and previously in the Northern Ireland Assembly. Gareth will discuss the importance of effective strategic communications and marketing for place.
10:15 Chris Story, Associate, Message Matters
Chris is a former journalist and regional newspaper editor. With 20 years of experience in the media industry, he has worked in frontline news, on content planning and strategy as well as leading editorial teams working across print, online and social media on award-winning titles. Chris will share how to build strong positive relationships with your local media.
10:25 Jamie Smith, Creative Director, Enterprise Screen
Jamie Smith is founder and Creative Director of Enterprise Screen, Digital Advertising Agency. The company has worked with brands big and small from all over Scotland and around the world to tailor video content and messaging for highly-specific audiences. Enterprise Screen has worked with well-known, Business-to-Consumer brands (B2C) across all commercial TV outputs, Cinema, Radio and Online as well as highly-niche audiences for national and international B2B brands.
Part 2: Effective Communications and Marketing Strategies in Practice
10:50 Diane Brown, Manager, Alloa First
10:55 Danielle McRorie-Smith, Manager, GoForthStirling
11:00 TBC: Kirkwall BID
11:20 Closing Remarks
*Subjet to potential changes or updates ahead of 23/06.