Learn how to maximise the opportunities from tourism in your town at this interactive workshop with VisitScotland and Scotland’s Towns Partnership. The event is free for STP members – join today!
Hear from VisitScotland experts in marketing, events and inclusive tourism, and receive information about support and funding available from the national tourism agency. You will also hear case studies from the VisitScotland Growth Fund and discuss opportunities to attract the local community and visitors from outwith the region to your town centres and its businesses.
The event will take place at Murrayfield, Edinburgh from 1.45pm on 7th February 2018.
Free to STP Members | £50 + VAT to Non-Members
Please note that booking for this event is now closed. To be added to the waiting list, please contact Alison alison@scotlandstowns.org
Speakers:
Annique Armstrong, Regional Director, VisitScotland and STP Board Member
Susan Robertson – Senior Growth Fund Manager, VisitScotland
Torquil Macleod - Development Manager, VisitScotland
Marina Di Duca – External Communications Manager, VisitScotland
Presentations:
Marketing & Growth
Susan Robertson – Senior Growth Fund Manager
VisitScotland Growth Fund: Make your marketing budget go further
Do you have a marketing plan or an idea for a marketing campaign to attract more visitors into your town? VisitScotland’s Growth Fund supports collaborative tourism marketing projects which focus on growth in the tourism sector and ensure that visitors experience the true Spirit of Scotland. It helps groups to build their digital capability, market and measure outputs and success more effectively.
Events
Torquil Macleod - Development Manager
Events are a major contributor to the Scottish economy locally and internationally. Do you have an event which you would like to grow or an idea for a future event? Find out what resources and advice are available to help with securing, staging and benefiting from events. Maximise the opportunities of Scotland’s Themed Years - 2018 Year of Young People, 2020 Year of Scotland’s Coasts and Waters and 2022 Year of Scotland’s Stories
Inclusive Tourism
Marina Di Duca – External Communications Manager
Find out more about inclusive or accessible tourism. Businesses who cater for this market are experiencing higher occupancy rates and benefit from a loyal customer base who keep returning and recommending them to friends and family. It’s not just disabled visitors who benefit; it’s families, older people, almost all your visitors in one way or another. Find out how to better promote and provide both quality customer service and access for the inclusive tourism market. Often small changes at little or no cost can have the biggest impact.