Graeme Ambrose spoke at our Midsummer Conference, recounting his journey as Chief Executive of the VisitInvernessLochNess, Scotland’s first tourism BID.

The area, comprised of six Highland council wards made history in 2014 with an overwhelming 80.92% of ballots in favour to establish a Loch Ness and Inverness Tourism BID, taking a collaborative approach to branding and promoting the area as a tourist destination, encouraging increases in footfall, overnight stays and spending through pooling resources, skills and experience.

Graeme offered an engaging, honest and inspiring account of the BID process and journey, illustrating the benefits and the flexibility of using the BID model as a mechanism for improvement, development and change.

The VisitInvernessLochNess TBID saw over 370 tourism businesses working towards improvement and change under six key areas; marketing and promotion, conferences and business tourism, events and festivals, business development, access and infrastructure and advocacy.

For more information about Uniqueness – VisitInvernessLochNess Tourism BID, click here.

The new VisitInvernessLochNess site is now live.

You can download Graeme’s presentation here.

You can find out more about how the BID model works via the BID Scotland website.

The next Tourism Cross Party Group will meet on 8 November to discuss the theme of Destinations. To get involved, please contact Alison Laurie at the Scottish Parliament or visit the Scottish Parliament website.

SOURCE: The Scottish Tourism Alliance

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